Saturday, October 15, 2011

What is Adwords and How To Make Money Through Adwords?

Before getting into how one can earn money through Adwords you should know what Adwords is? Adwords is the name for Google's advertising program that is Pay-per-Click (PPC). It is the main Google's advertising product and the main source of revenue.

Basically, there are two ways through which you can make your site ranked in the top 10 search result and that are:- Google Adwords and second is Search engine Optimization Techniques(SEO). 

It creates a way for the companies to display their websites link on the search engines first result page. You must have noticed the ads that are displayed in the right side of the result page of the search engine. Those are Google Adwords ad.

Now, if you want to use Adwords then you simply need to sign up for an Adwords account (adwords.google.com). As a second step you pick up keywords which are words that refer to your business. Be very clever while selecting keywords. Always select keywords that refer to your business and are highly competitive words also.

Now as someone searches on Google with those keywords then your websites link is displayed in the far right column of the search engine's result page. Now when a user clicks on that ad then he is directed to your site. Each time the user clicks your ad at that time only Google charges you and that is a pre-determined amount.

This means you don't need to pay anything to just display your ad rather you pay each time when your ad is clicked based on bidding amount. But yes, when you sign up for Adwords account then initially you have to pay around $5 as a sign up fee. By using Adwords you will see that your websites link will immediately start coming on the first page of the search engines result page.

If you will follow the typical SEO way then it could take rather a week, a month, a year or anything like this to bring your link to the first page of the result set. This is so because SEO is more competitive as it is free.

While selecting keywords for your business ad, you can use tools that are available online. There are number of tools for the same purpose. Google provides a free keyword tool that you can use to select the keywords. Visit this link for the keyword tool:-

https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

You can either enter your websites link that contains your products or you can enter a phrase that contains your keywords. As you submit your request this keyword tool will return you a list of keywords that you can use to achieve your targeted campaign.

Now you must be thinking what is this bidding price? This is, when you select keywords that refer to your business, then at that time you need to bid for those keywords. Google Adword uses a bidding system to determine how much Google will charge you in accordance of per click of your ad. That's why i said that you pay a pre-determined amount for each click of your ad.

Along with you, your competitors will also place bid for the same keywords. You will bid based on what you think how much worth your ad is and how competitive your selected keyword is. Apart from bidding, it also depends upon the relevancy of ad within the Google Network. 

This Google Adwords has become an excellent tool for the advertisers, Internet marketers, Business owners to reach out to their targeted audience and customers.

If Google feels like that your bidding price for particular keyword is very less and the keyword is highly competitive one then, there is a possibility that Google will display your ads very less frequently.

In order you can get best benefit of this Google Adword it is necessary that you have a firm grasp on how the system works. Make sure that your ad is in relevance with your selected keywords. The more relevant is the ad is to the search, the more traffic you will get to your site.

The advertisers whose ads are highly relevant Google also rewards them with smaller advertising costs as Google also makes money when your ad is more frequently clicked. Hence Google always wants the best performing ads to appear more often.

Apart from this you should also know how to design Adwords and what is Click Fraud?

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Friday, October 14, 2011

How to make money through Blog and Increase Traffic?

There are multiple of ways to make money through your blog. They include:

Affiliate product Sales
Again you can join any affiliate program or network to make good online money. As earlier also, in my former post of Affiliate Marketing, I discussed about what affiliate marketing is and you can make out money from it. The same applies here.

You can join any affiliate network like Amazon, ClickBank or Affiliate.com Commission Junction and can become an affiliate to promote different products on your blog or site. Select products that are relevant to your blog this will increase the possibility of getting it clicked.

CPC Ad Networks
By CPC I mean cost per click. There are many programs online available that use to pay you based on per click. Among those most successful and well known is Google Adsense program. This is the one which i have also been using since last 3years. Apart from Google Adsense another program is Chitika.

Basically, what they do is read your article and find which ads are relevant to it and then display them next to your article. By having the extremely relevant ads it becomes quite beneficial for the readers also and the possibility of getting that ads clicked also gets increased. When ever your ad is clicked you make your earning.

Learn what Adsense is?

CPM Ad Networks
CPM is different from CPC as unlike CPC, CPM is cost per impression. The programs that pay based on CPM are better than CPC programs. The more traffic you have, the more number of page impression you will get. 

These networks pay good only when you have huge amount of traffic to your site. There are number of CPM networks like Adify.com, Adbrite.com, BuzzlLogic.com and CasaleMedia.com.

When Google finds your article the original one that is not copied from somewhere else it ranks it very fast in its search engine and then your site starts appearing in the topmost links of Google search engine result page. It increases the possibility of having more traffic towards your site. Hence more number of page impression and clicks.

Sale E books
Again you can promote and sell eBooks on your blog. You can create one of your own also if you have writing skills or can promote other eBooks and sell it and make money. There are sites like ClickBank, Amazon that have multiple eBooks to promote and sell.

Be an Amazon Associate
You can join Amazon as an associate and can create your own product ad and amazon will place it next to its product ad. For this it will charge you little amount. Similarly you can create your own ad and divert traffic from amazon to your site or blog.

Direct Ad Sales
If you own your own site or blog then you can sale directly ad space to different advertisers to make money. Though till now it has not generated much revenue but still i would like to say that it has good scope.

Increase Traffic to your blog

Now till now it must be clear to you also that the key to this entire process is ultimately TRAFFIC. The play is all about how TRAFFIC you can generate. The more traffic you can divert to your blog the more money you can make online. So, the question arises how you can generate traffic? It is also quite easy.

See How to Increase Traffic?
Now you can Increase your earning in a very short span of time? There are some small things to do through which you can just double your earning and as the time passes by it will go on increasing.

1) Place Ads at right place
Be very particular about ads placement. Always place them where people's eyeball stops. It should be placed in that section where first sight of visitor's go. Ads should be easily seen then only there will be a chance that ads will be clicked.

2) Add Privacy Policy
Always add privacy policy section in your blog. By doing so, it makes sure to Search engines that your blog or site is authentic and genuine. This increases your ranking and helps your site link to appear in early search pages.

3) Section Targeting
Target each section of your page. It should be well organized and divided in well mannered way. It should not be in the way that make reader's more confused. Reader's should easily get what they are searching for.

4) Use different colors
Always make your article more attractive and more readable. As a general way of writing one should always use different color for heading and the entire content. Same applies here. You should always use different color for main heading and sub headings to make it more readable for readers. The content color should be different from headings color.

Use relevant images in your article if you have it to make more relevant and attractive.

5) Write what is searched
Always write articles on topics that people are searching for. If you are writing articles on such a topic that is not searched then you will not get traffic.

6) Add Google Search Bar
If you really want increase your earning through your blog then don't forget to add Google Search Bar to your blog. This actually helps you to increase your earning up to a certain extent.

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Thursday, October 13, 2011

How to Get Host For Your Site

As a first step you need to decide whether you want to build up your own site completely right from the scratch or you will like to use service of blogger or any other site. I would like to say that if you are a non technical person it would be nice if you go with WordPress.org or blogger.com. 

With WordPress.org you will get better returns but you will have more work upfront and little investment for buying a domain name and hosting your site.

But if you are pure technical person then you have both the options open. You can built up your own site as well take advantage of other blogging sites. If you are interested in making your own site then:-

1) As a first step you need to buy a domain in which you would like to host your site like .com, .org, .edu, .net etc. Its up to you in which category you would like your site. Most preferred for commercial purpose is .com and for educational purpose is .edu.

2) Now you need a host for web hosting your site. By this, i mean to say that you need some space on Internet where your files and data will be stored.

There are multiple companies that have their own servers and provide space to their clients and in return you have to pay little amount to them for hosting your site. Once your site is hosted it means it is now on web that is World Wide Web(WWW).

There are many companies that do both of the above task. Some of them are:
  • godaddy.com
  • hostmonster.com
  • hostgator.com
  • networksolution.com

They charge around $10-12 per year for domain name and another $8-10 per month for web hosting your blog or web site. Best part of all this is that now you can now use your own domain name like yourname.com instead of yourname.blogspot.com. Its much easier to remember the former one than the latter one.

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Wednesday, October 12, 2011

Where to get blogging platform?

Once you have decided that you want to start your own blog then the question arises how it all will get started? I'm talking about beginners who don't know HTML or any other programming language. 

Don't worry their are many sites that offer you to build up your blog for free. The only thing is that in your each earning they have their share. Didn't got it later I'll tell you about this. Don't worry you don't need to pay anything initially to them.

Some of the sites that offer you to build up your blog with them are:

Blogger.com
Blogger is very good and easy to set up. It is owned by Google. You can customize the theme that is background of your blog, and the domain name includes ".blogspot.com". Blogger offers many features to customize your blog, and make its navigation very easy. You will get to know it completely once you are signed up with it.

WordPress.com
Both are as pretty good as the other. But still i would like to say that, WordPress is somewhat more better to start your blog as this is more multipurpose as compared to blogger.com. WordPress has more plug-ins to add more new features to your blog. The only drawback with it is that you can set up just one blog with one account. Its domain name include "WordPress.com".

Tumblr.com
It is probably the simplest blogging platform and is least customizable. For beginners its good to start and understand what blogging is. But having income-generating website with it is difficult to build up.

Wordpress.org
Now there comes what is the difference between WordPress.com and WordPress.org? WordPress.com provides limited functionality and plug-ins to its users as it is entirely free. But if you use WordPress.org then you need to pay around $7-10 a month and you need to get your own separate domain to host your site or blog.

The best part of it is that, if you have good technical knowledge then you can customize and modify your site according to you and it provides better opportunity to earn online money. It does not have any fix domain name as it entirely depends on you where you want to host your site.

If you are serious about blogging and having full time income with it, then I'll suggest you to go for a self-hosted blog. To gain basic knowledge of blogging these free services are good but if you want to earn good money then you will be more successful if you move up to a self hosted services.

Though they charge you something around $7-10 a month but it will be negligible as compared to your earning. You have to simply pay for domain name and web hosting and that too just few bucks.

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Tuesday, October 11, 2011

Make Money Through Blogging

Today everyone is searching for an alternate earning source. Apart from daily business or daily earning source people need some part time earning source also. Apart from your daily income earning some extra few hundred dollar's per month just from home is not bad. In recent few years blogging has emerged as a very good part time as well as full time earning source.

Many people won't stick with it for a longer period of time as it takes some time to give you returns. I'm saying this with my personnel experience. I started doing blogging in 2008, and it took around a year to give me some return. 

You actually need to have good patience and give your continuous effort to it. You should be regular in posting good and relevant articles to your blog or site. It is a very good way to earn online money as it is a one time effort. Blog is nothing but a online weblog. It is short to weblog. 

Making a blog is a very easy task. Its not necessary that you should be a techie to develop a blog. Many people think that only software developers or technical people can do all this blogging or developing a content based site. But its not true.

There are many sites like blogger.com, wordpress.com etc. that do everything for you from developing to managing your blog or site. Only thing that, you need to do is to add quality based content.

If you really want to make blogging as your full time earning source then you really need to work hard and give full 9-10 hours to it as any other job. Don't think that this is a very easy task. Building a blog and making money through it are two entirely different things.

You really need to work hard to earn good money through it. Though, this is a very easy way to earn online money but, yet i would like to say that each type of work needs sincere hard work to be successful. It is actually a lot trial and error method for the beginners.

You need to simply sign up yourself with any of the above mentioned sites and then they provide you simple guideline steps that you need to follow and rest is done by them. You don't need to pay any setup or registration fee to them.

Traffic is the key in this blogging business. Always write articles on those topics that people are searching for. Be original in what you are writing and maintain your quality. Try to be regular in posting your articles. By doing so Search engines will easily rank you and soon you will get very good rank in all the search engines like Google, Yahoo, Bing, MSN etc.

Now how to start building your own blog or site and then how to make money, all these things i have break down into following topics to make it more easily readable and understandable.

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Monday, October 10, 2011

Make Money Through Adsense

Before getting into how you can earn money by Google adsense I would like to tell you what is Google adsense. Often people get confused between adsense and Adwords as both terms are so remarkably similar in the way they sound and as they are used. But actually they are opposite to each other.


Adwords refer to the ad-selling program run by different organizations like Google, Chitika etc. where as adsense refers to the ad publishing program. Adwords is the system where people pay money to place their ads on Google or any individual site. Where as adsense is a free program. In adsense the site owner registers itself with one or Adwords program like Google and then Google Adwords will be displayed on the owner's site.

Adsense is very good way to monetize your traffic and is very easy to implement. Once you have build up your site or blog and have started getting your targeted traffic then, for sure Google Adsense could be very good way to earn online money. You simply need to apply on www.adsense.google.com to have ads on your site.But before applying for it make sure you have at least 10-15 pages on your site.

Adsense is basically what we call Cost-Per-Click (CPC) program. It generates revenue based on clicks that user makes on the ads that are displayed next to your article. The commission that we receive per click varies greatly. It could be anything in between 2cents to $10 per click. It entirely depends on the type of ad that is clicked.

By this it is very clear that there is a great competition between publisher's of ad. The more hot topic you choose for your site, the more possibility is there of getting ads that are highly paid.  

If you target highly competitive words like debt free, make money, finance,getting loan, sex, employment, mp3 etc. then there is a chance that you will earn more money per click as they are more frequently searched on the web.

There are sites through which you can get to know the most searched keywords and then you can easily target those on your site as well as in your article. One of the most well known site for the same purpose is

 https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Advertisers generally pay more for popular terms as they are highly searched. Google never reveals that how much you earned money on per click of any particular ad but yes you can check your daily earning, weekly, monthly and your total income till current date.

The money you make through your site largely depends on the traffic that you receive, how well you have used the popular terms that are highly searched, how much relevant article you have written for your targeted audience, how well your ads match to your article and of course at last how much do you earn per click.

Ideally you should always create a site on a topic about which you know well and you can write your own original content on it. That way you can easily create a generous amount of topic on that subject.

Tips on Succeeding on Adsense 

Build Traffic
AdSense is all about traffic you are getting to your site. The more people you have on your site that are actually interested in what you have to offer, the more you will have potential to make money.

Avoid Free host
If you are serious about making money through Adsense then avoid doing free hosting of your site. You have to pay a little amount for domain and web hosting and you will get big returns.

Experiment
You need to experiment a lot to get success in this. Test ad sizes, images text, colors etc. Try to blend the background of the image to your site's background so that it seems more matching.

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Disclaimer

This is a personal blog about money making ideas and related topics. There might be inaccuracies and the author takes no responsibility of any damage occurring due to the same. The articles posted are my personal opinions that I have gathered over the time span. My opinions are liable to change as I become more educated over the time period. No decision should be made on the basis of the articles of this blog. The author does not accept any responsibility for any damage or inconvenience caused due to the articles and opinions expressed in this blog. The readers are advised to make there research from proper sources before making any investment decision.