A key for any site or blog to be successful is
TRAFFIC. More the visitors visiting a site more popular the site is. So, for a successful site there should be successful visitors.
What ever the purpose may be of launching a site but every one who so ever is launching it always desire that a good amount of visitors visit its site. Means more traffic. In order to increase traffic to your site there are number of online and offline ways.
But the very first thing that should always be kept in the mind is that people will only like to visit a particular site again and again only when they get good and relevant stuff that the site focuses. Means quality should not be compromised. And also there should be frequent updation to the site so that visitors always get new stuff that is helpful to them.
Some online methods to increase traffic to your site include:-
Submit Site to Search Engines
After you complete your website you must register it first of all to the Search Engines. Search Engines are the first place from where traffic comes to your site. Search engines helps you to reach to your targeted users. They help people all around the world to reach to the relevant site and content they are searching for.
Most well known search engines are Google, Yahoo, MSN, Alexa etc. So, you must submit your link to all these search engines and they will rank you according to the content and quality of content and soon you will start getting traffic. Search engines do have some parameters according to which they rank the site.
While building up your site you must take care of those parameters and then build it up. These parameters are also known as Search Engine Optimization Techniques. To know what all parameters are you should refer to SEO techniques.
Write Articles
Only building up the site is not everything. While posting content and articles to your site you must post articles to other sites also so that people may notice you more faster. Its not easy to get traffic to your site. So, in order to do so you have to get out and reach to your audience.
For so you should post some articles to other sites, blogs and forums. There are many sites like
GoArticls.com, EzineArticles.com, Articlecity.com etc. where search engines find the relevant contents and sites for particular subjects. There you can post your sites articles and can easily advertise and promote your work and build up the traffic.
Do Guest Posting
What is guest posting? It is very similar to writing articles. In above point we told you about some sites where search engines search for relevant sites and content. So, posting articles on such sites is very beneficial.
But in guest posting we post articles to other sites and blogs . We can post an entire article as a comment at some other site and post a back link in it to our own site. By doing this targeted audience notice your site and can make a comparison between yours work and the work they are reading.
Submit Your Site to Social Networking Sites
Now a days there are number of social networking sites like facebook, digg, google+, skype, MySpace, Orkut, twitter etc. Everyone has an addiction to these sites. Everyone share their own opinion regarding different things on these sites.
You can also share your site with your friends and people around the world through these social sites. Share your sites link on your page and this will certainly help you to build up the traffic. This also helps to create backlink which helps to reach search engine.
Do press Releases
Your next step should be writing press releases. These are an important promotional strategy. Press releases helps to create more backlinks to your site and thus improves chance of getting viral response. There are sites who specializes in it. Journalists pick the articles which one they like from these press releases.
Always remember to leave a backlink at the end of the press release. More the journalist likes your article more it is published and more you get the backlink. It multiplies very fast. Remember always write a press release with an idea.
Submit your site to Directories
Though search engine are mainly responsible for diverting traffic to your site but there also comes into picture "The Directories". Directories are nothing but also a way almost equivalent to search engine that helps you reach your targeted audience more easily.
Directories are listed only after manual pre-screening. It means a human editor screens your entire site that whether it is original or copied, fully developed or under construction etc. then only it is listed in directory. Means while searching through directories there is a more chance of getting right site and content. There are many directories that include:- dir.yahoo.com, dmoz.org, botw.org, wowdirectory.com, about.com, skaffe.com etc.
Do Forum Commenting
Join different forums and be an active member of it. Start posting your comments and suggestions on different topics. Do post your articles to these forums. Do not forget to provide back-link to your site or blog. This will help you greatly to increase traffic to your site.
Some Offline ways to promote your Site include:-
Through Banners and Posters
You can invest a small amount and can get ready attractive banners and posters of your site. Now you can use them as a means of advertising by placing them around the city and through this people will directly get to know about your site without any search engine or directory. Through this you can directly build up your traffic. Only thing required is some money.
Make Visiting Cards
Again another way of promoting your site and building up traffic is make your visiting cards and do mention your sites link on it. Now who so ever will receive your visiting card he or she will automatically get your sites link. And this way again more and more new people will start coming and visiting your site.
Media and Advertising
Media is always one of the best way to promote anything. You would have must seen how all big companies promote their products through media like TV, Radio, newspaper etc.
Everyone be it any soft drink company like Pepsi, coca cola or cosmetic company like Lakme, L'Oreal or any other everyone uses media to promote their products.
Similarly you can use media to promote your site by showing ads on TV or giving ads on radio and newspaper. This is the most authentic way of advertising and promoting.
