If you have a well established website that does have good traffic then there is a great scope of getting good returns if you are thinking to sell it. But most important question that hits mind is that how to evaluate the value of a website. There are few basic tips that can somehow help you to evaluate its actual price and its potential in the coming future.
- Know your audience and how to sell them
As a first thing you should know your targeted audience whom do you want to sell your website. Just don't go for audience of buyers. Think and get few but quality good buyers that will pay some good amount for your website.
Know your audience and understand how they will respond to your website auction. The best place to sell your website is Flippa.com. There you can place your website auction and can easily get your targeted audience. - Research on what price successful websites are sold
Before listing your website for the auction make some little efforts to do market research. Get to know for how much other successful websites are sold that somehow relate to your website subject. Like each product has its own selling price similarly, each website has its own price.
Do market research and get to know how much people are willing to pay for the website. Depending on your research decide your websites auction price and than only list it for sale on some good and well known website selling site.
Some of the sites where you can try your site for the auction include Flippa, Sitepoint, WebsiteBroker etc.
- Evaluate your websites long-term value and understand it
While evaluating your website you should always consider long term value of your website. The average sales price of a successful site is atleast 8 to 10 times of its profit on monthly basis. Factors that contribute while evaluating its value include current revenue generated by the website daily or on monthly basis, number of unique visitors to your site, traffic that it gets daily etc.
Instead of thinking of short-term revenue of your website and monthly profit, think in terms of long term of your website’s potential revenue growth over time. If you want to sell a site that’s a big social media hit, use this potential as an indicator and price it accordingly. - Take steps to optimize your profit before listing it for sale
An online property is a big waste if it is not monetized. Anyone seeing your website for sale that is not been optimized is a worsen one. You should test different advertising networks, different affiliate programs before putting it for auction.
A very simple reason for doing this is why should anyone show interest in your work which has not even mastered by you till the potential that it does carry. Test different ad placements, different monetization methods to monetize your site.
Like while purchasing any real estate property you consider its location, its reachability from the nearest market place, similarly while buying any online property you consider its page rank, traffic and revenue factors. And all these are built up only when it is well optimized. - Website traffic statistics
Website traffic includes unique visitors, page views, growth rate over time, from which country you are getting traffic, how much from search engines and direct bookmarks, page rank and for which keywords your site is popular for. You should make available all these statistics online while listing your site for sale. - Your financial figures
You should also provide your financial figures if you are running your site as a business. You should show all your profits and loss statements in which a buyer always has a keen interest
Remember one thing that your site is worth how much someone is ready to pay you for it.
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