Before getting into how one can earn money through Adwords you should know what Adwords is? Adwords is the name for Google's advertising program that is Pay-per-Click (PPC). It is the main Google's advertising product and the main source of revenue.Basically, there are two ways through which you can make your site ranked in the top 10 search result and that are:- Google Adwords and second is Search engine Optimization Techniques(SEO).
It creates a way for the companies to display their websites link on the search engines first result page. You must have noticed the ads that are displayed in the right side of the result page of the search engine. Those are Google Adwords ad.
Now, if you want to use Adwords then you simply need to sign up for an Adwords account (adwords.google.com). As a second step you pick up keywords which are words that refer to your business. Be very clever while selecting keywords. Always select keywords that refer to your business and are highly competitive words also.
Now as someone searches on Google with those keywords then your websites link is displayed in the far right column of the search engine's result page. Now when a user clicks on that ad then he is directed to your site. Each time the user clicks your ad at that time only Google charges you and that is a pre-determined amount.
This means you don't need to pay anything to just display your ad rather you pay each time when your ad is clicked based on bidding amount. But yes, when you sign up for Adwords account then initially you have to pay around $5 as a sign up fee. By using Adwords you will see that your websites link will immediately start coming on the first page of the search engines result page.
If you will follow the typical SEO way then it could take rather a week, a month, a year or anything like this to bring your link to the first page of the result set. This is so because SEO is more competitive as it is free.
While selecting keywords for your business ad, you can use tools that are available online. There are number of tools for the same purpose. Google provides a free keyword tool that you can use to select the keywords. Visit this link for the keyword tool:-
Now, if you want to use Adwords then you simply need to sign up for an Adwords account (adwords.google.com). As a second step you pick up keywords which are words that refer to your business. Be very clever while selecting keywords. Always select keywords that refer to your business and are highly competitive words also.
Now as someone searches on Google with those keywords then your websites link is displayed in the far right column of the search engine's result page. Now when a user clicks on that ad then he is directed to your site. Each time the user clicks your ad at that time only Google charges you and that is a pre-determined amount.
This means you don't need to pay anything to just display your ad rather you pay each time when your ad is clicked based on bidding amount. But yes, when you sign up for Adwords account then initially you have to pay around $5 as a sign up fee. By using Adwords you will see that your websites link will immediately start coming on the first page of the search engines result page.
If you will follow the typical SEO way then it could take rather a week, a month, a year or anything like this to bring your link to the first page of the result set. This is so because SEO is more competitive as it is free.While selecting keywords for your business ad, you can use tools that are available online. There are number of tools for the same purpose. Google provides a free keyword tool that you can use to select the keywords. Visit this link for the keyword tool:-
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
You can either enter your websites link that contains your products or you can enter a phrase that contains your keywords. As you submit your request this keyword tool will return you a list of keywords that you can use to achieve your targeted campaign.
Now you must be thinking what is this bidding price? This is, when you select keywords that refer to your business, then at that time you need to bid for those keywords. Google Adword uses a bidding system to determine how much Google will charge you in accordance of per click of your ad. That's why i said that you pay a pre-determined amount for each click of your ad.
Along with you, your competitors will also place bid for the same keywords. You will bid based on what you think how much worth your ad is and how competitive your selected keyword is. Apart from bidding, it also depends upon the relevancy of ad within the Google Network.
Now you must be thinking what is this bidding price? This is, when you select keywords that refer to your business, then at that time you need to bid for those keywords. Google Adword uses a bidding system to determine how much Google will charge you in accordance of per click of your ad. That's why i said that you pay a pre-determined amount for each click of your ad.Along with you, your competitors will also place bid for the same keywords. You will bid based on what you think how much worth your ad is and how competitive your selected keyword is. Apart from bidding, it also depends upon the relevancy of ad within the Google Network.
This Google Adwords has become an excellent tool for the advertisers, Internet marketers, Business owners to reach out to their targeted audience and customers.
In order you can get best benefit of this Google Adword it is necessary that you have a firm grasp on how the system works. Make sure that your ad is in relevance with your selected keywords. The more relevant is the ad is to the search, the more traffic you will get to your site.
The advertisers whose ads are highly relevant Google also rewards them with smaller advertising costs as Google also makes money when your ad is more frequently clicked. Hence Google always wants the best performing ads to appear more often.
Apart from this you should also know how to design Adwords and what is Click Fraud?
If Google feels like that your bidding price for particular keyword is very less and the keyword is highly competitive one then, there is a possibility that Google will display your ads very less frequently.
In order you can get best benefit of this Google Adword it is necessary that you have a firm grasp on how the system works. Make sure that your ad is in relevance with your selected keywords. The more relevant is the ad is to the search, the more traffic you will get to your site.
The advertisers whose ads are highly relevant Google also rewards them with smaller advertising costs as Google also makes money when your ad is more frequently clicked. Hence Google always wants the best performing ads to appear more often.
Apart from this you should also know how to design Adwords and what is Click Fraud?
Related Articles
